Tools For Online Businesses
Warm-Up Video To See First
Please click to view this video. Opens automatically to a new window or tab. "Wealth in a Box"Join a Web Promotion Program
Please choose at least one to join right now. You're going to be doing lots of this to start promoting your link. If you are already a member, go there, log in and add your program link to the rotation. Put up a text ad. Put up a banner ad.Adlandpro
TrafficSplash
Click Voyager
I Love Hits
Hit Safari
MySitesubmit
Overall Strategy
Want sales and signups? Consider all online and offline promotion methods. The best online promotion plan is one where you have the most control over your content and have the means to view traffic statistics to determine where to best spend your advertising dollars.And yes, as with any kind of business, for even a chance at success, you will need to advertise your link/program and do so convincingly to your potential audience. Think of how you joined the program you are now promoting. What got you in? After reading through the program content details, its guidelines and rules, is this something you support and trust? There are other businesses you can choose to join and support. The list to the left is a sample of real, honest trades that you can opt to pursue depending upon your interests and skills. But you have to make the initial investment of time, money and training to make it happen.
Can't wait? Have a video/audio landing page with pop-ups? Advertise at MySitesubmit and select the 5,000 or 10,000 Global Visitors - Popups and Sound Allowed. Or you can submit an email ad that includes a link to the video/audio presentation and a warning if there will be a pop-up as a critical registration step. Don't lose a sale if a reader doesn't know to turn off pop-up blocker to complete registration. A video or audio presentation warning is a courtesy to your target audience in case they are surfing where it is inconvenient, inappropriate or even blocked. Visit MySitesubmit to learn of all its available advertising packages. You can also try Adlandpro, which offers a wide array of promotional options.
Offline
Offline promotion ideas to consider: jackets with your logo, outdoor road signs, flyers at public events, business cards, your car, bus advertising, conventions/conferences, swap meets, trade shows, fairs, public posting boards, local free newspapers and freebies with your logo/website on it. The "QR" code used my mobile phone users is how you can place any link to a site accessible by mobile phone. Big "super" affiliates don't mess around. They host conferences that sometimes come to your area. You may have gotten offers to attend in the mail. You can try this approach with a local crowd at your area hotel.Go Mobile
Most people don't surf the web regularly. You have to give them a reason to log on to your site and become a customer or sign-up for your program. The rise of mobile phones in the last decade has also provided you with new potential customers. If you desire to tap into this market, then there are "how-to" guides you can purchase to give you an edge over others promoting the same business. Learn how to set up websites friendly to mobile users. Offer coupons or special incentives to join.Need Website?
A question that is often asked when joining any program that involves promoting a link or "own page" is a website necessary? A program may offer a landing page, promotional material and suggested ad copies. However, it still points to the program master's website, which you really have no control over as far as content, search engine placement, site statistics (very important), display of video/audio presentations and added scripts/pop-ups. You are left to promote a link to the program landing page. How do you promote your link on paper flyers? You really can't expect the reader to type in that long code at home. Many online advertisers and traffic exchanges have strict website rules, such as no pop-ups, no auto downloads of video/audio presentations and no "frame breakers". Some listing or classified sites scan for affiliate links and will reject a submission on that basis. A customer on a slow connection or at work can't watch videos that load upon page load. So you need to create your own page that is your own, original content that supports the program and provides relevent links to your program landing page. You can then warn the viewer of a video or audio content that is about to load. You can also provide accepted payment methods and a button to open the page to a new window in case the page is within an ad frame. (It's best the page is fully loaded so the security indicators are visible.) When you create your own website, you can create your own original start page with a simple, but descriptive domain name. "my-best-biz.com" is better than "myprogrampage.com/?affid=12345&source=tracking-code" on a business card. And you can do this with the simplest hosting package available. If this is the direction you want to take, there are hosting package options to the right.Splash Pages
If you really don't want to bother with setting up your own website, the next best thing is to create splash pages offered at traffic exchanges. A splash page is a simple, original graphic and text you create to capture your leads. (Don't ever copy another's content!) It might be a cartoon, photo, catchy phrase you use. You can start by joining Click Voyager or Hit Safari, which offer splash page creation services for free. With HitSafari, it's called "Personalized Splash Pages". You'll need some text (ad copy) and an image, which you can either upload or link from a picture archive. (100x100 size max) This is another reason to have a website -- a place to keep any images you want to use online. Some programs don't permit direct linking of images. You will need to know something about how to capture and edit images to the requested size. ClickVoyager offers a more sophisticated splash page generator. You can specify background, title and text color and font. You'll need to become familiar with web colors to choose the best for your viewers. (I've seen some pretty ugly colored ads online.) When you join and surf traffic exchanges, you will see examples of splash pages in use. Determine for yourself which ones grab you and realize why. Was it a cute kid or animal? Was it a funny cartoon? Did the words generate an emotional response? You can use these ideas to create your own splash page. Those images you took at the zoo, park, festival or vacation might have a use. (I used an image taken of my damaged car once to make point.)Validate & Test
Whatever web page type you create, make sure it works properly before submitting it for promotion. Test it on all major browsers. You may be surprised at some of the differences. Proofread for spelling and grammar errors. Make sure the image is presented correctly on the page, especially if there is caption text near it. A table can help place image and text side by side so it is visible to the viewer. Also when you provide the URLs to the advertiser, always copy it with your mouse - never type it! I have seen a number of ads with apparently mis-entered URLs with credits going waste. The URL is in the text address box on your browser menu bar. Use your mouse to select the URL and then copy it to the advertiser form. (Aren't browser tabs nice?) Also, if the program has tracking codes, use them. It can help you decide which ad campaigns are working and if your website is getting hits. Site statistics, available on your web host, can tell you detailed information about your visitors, including browser used, operating system, ISP, country and which pages were visited.So should you have a website or splash page to promote your link? With a website, you can get your own search engine "niche" with your original domain name and base your program promotion on that. With just a program link (and "your page"), you are left to promote it with straightforward advertising through banner, text and email ads along with social networking. Adlandpro and MySitesubmit are for those who choose to promote links without a website.
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